Engage With Us

We are not a traditional AOR. We know every marketing dollar spent must show ROI. That’s why we suggest engaging with us at first with little bets to maximize learnings, minimize risk and evolve quickly. For instance, perhaps your immediate need is to increase leads every month by 20%. We start with that one goal, show fast qualified results, optimize and scale with new marketing initiatives moving forward.

Launch Fast - Learn Fast - Rinse - Repeat
  • Web Development
  • Web Development

You know that saying, “your eyes are the gateway to your soul?” Well, your website is the gateway to your customer. Whether your goal is to build awareness, lift your brand or drive conversion, we deliver the “best-in-class” services you need to build new leads and your business. Oh, and we also fix existing sites too.

  • Website Network Analysis (architecture to domain strategies)
  • Back-End Systems Analysis (in support of digital objectives)
  • User and Customer Experience (UX, UI, front-end design and optimization)
  • Application Development (website to mobile; iOS, Droid, etc.)
  • Marketing Technology Solutions (email acquisition to advertising)
  • Development Best Practices (version control, multiple environments: development/stage/production, automated QA, performance optimization)
  • Technology Overhaul (re-platform, audit, and update legacy code)
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  • Social Media
  • Social Media

As we tell all of our clients, there is already a conversation going on about your brand. Shouldn’t you be in control of that conversation? We can help you to own all of your social channels to create compelling, engaging content appropriate for each channel, and turn that conversation in the right direction.

  • Social Marketing Strategy
  • Develop strong brand voice (in social media)
  • Community Management, Marketing Planning and Editorial Calendars
  • Content, Concept, and Offer Development, Seeding and Distribution
  • Contest and Sweepstakes Management
  • Social, Channel and Influencer Insights (across channels and customer segments)
  • Social Listening, Measuring, and Analytics
  • Social customer assumptions based on data collected, engagement to content ad targets
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We Feel Your Pain Points
  • SEO / SEM
  • SEO / SEM

Our experts are up to date on those pesky, always-changing Google algorithms that make keeping your brand position in top search rankings and positive brand reputation a very complex initiative (and complex sentence!). It’s a headache for any CMO, but don’t worry, we gotcha covered.

  • Competition/Comparative Analysis (per search engine and customer segments)
  • Site Infrastructure Updates (to Improve SEO Traffic)
  • On-Site Optimization
  • Inbound Link Development and Building
  • Reputation Management
  • Original Content Development and Distribution
  • On-/Off-Site SEO
  • Local SEO
  • Infographic Creation & Distribution
  • Dynamic Landing Page Creation
  • Account Creation According to Best Practices
  • Optimization According to Best Practices
  • Integration of Latest Marketing Trends & Extensions
  • Retargeting Campaign Setup & Optimization
  • Geo-Targeting
  • Facebook, Adwords, Omniture, Bing/Yahoo, LinkedIn, Twitter, Google Display Network
  • CPC (cost per click), CPM (cost per impression), CPA (cost per acquisition), etc.
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  • Analytics
  • Analytics

Is it nerdy to say we live for KPIs? We don’t market without understanding your customer and accessing the success of newly-launched marketing initiatives. Don’t you want to measure successes, develop targeted segments, analyze metrics and get some good insights? We do too. Yeah, we live for KPIs…

  • Applied Multi-Channel Attribution Framework – Data Sources Identification, Sequence Time Frame Mapping, Attribution Model Development, Statistical Analysis, Marketing Mix Optimization
  • Social Analytics – Audience Research and Segmentation, Sentiment Analysis, Platform and Content Analysis, Goal Analysis, Brand Awareness, Conversions, Data-Infused Content Strategy Development, Risk Management Analysis
  • Competitive Intelligence (CI) Analytics – Competitive Benchmarking, Cross-Site Analysis, Performance Measurements (against direct competitors and/or vertical markets), Enhanced Customer Acquisition and Retention Strategies, Potential Partner/Affiliate Identification
  • Business Outcome Analysis – Analytic Scorecard Development, Key Performance Indicator/Campaign Measurement Analysis and Reporting, Dashboard and Alert Profile Development
  • Analytic Platform Audits and Enhancements – Analytic Design Solution Development, Tagging, Data Validation and Quality Assurance Testing, Platform Integrations – Adobe Reports, Analytic/Data Connectors (formerly SiteCatalyst and Genesis)
  • Qualitative Data Analysis – Usability and Brand Testing/Research, Survey Data Analysis
  • Testing and Experimentation – A/B Testing, Multivariate Testing (MVT), Landing Page Analysis, Adobe Test and Target
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Optimization Nation
  • Mobile Friendly
  • Mobile Friendly

We all know that mobile sites should never be dumbed-down versions of your desktop site. But we still see “cumbersome copycat” versions of desktop on smartphones. Stop the madness! We help you avoid the easy route and provide the contextual platform thinking needed to deliver a stellar mobile experience.

  • Native Application and/or Mobile Website Development
  • Responsive Design
  • Mobile UX and Device Optimization
  • Mobile Advertising
  • Mobile SEO
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  • User Design
  • User Design

Your users deserve an experience that delights them and pays off their expectations. Our team has the UX chops to entice, engage, and convert your users.

  • Wireframes
  • Prototypes
  • User Flows
  • Site Maps
  • Process Flows
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Website Package

WEBSITE DEVELOPMENT, SEARCH MARKETING, SOCIAL MEDIA, ANALYTICS

STRATEGIC SERVICES

  • Brand Strategy and Planning
  • Competition/Comparative Analysis (per channel and customer segments)
  • Business Discovery of Pain Points & Opportunity
  • Strategic Planning of the Digital Approach
  • Social and Content Marketing Strategy
  • Search Strategy (SEO and SEM)

SEARCH ENGINE MARKETING

  • Keyword development
  • PPC campaign setup
  • Daily management of PPC campaign
  • CPC (cost per click), CPM (cost per impression), CPA (cost per acquisition), etc.
  • Account creation according to best practices
  • Optimization according to best practices
  • Integration of latest marketing trends & extensions
  • Geo-targeting

SEARCH ENGINE OPTIMIZATION

  • Competition/Comparative Analysis (per search engine and customer segments)
  • Site Infrastructure updates to improve SEO traffic
  • Onsite Optimization
  • Inbound Link Development & Building
  • Reputation Management
  • Original Content Development & Distribution
  • On/Off Site SEO
  • Local SEO
  • Infographic creation and distribution

ANALYTICS

  • Competitive Intelligence (CI) Analytics – Competitive Benchmarking, Cross-Site Analysis, Performance Measurements Against direct competitors and/or vertical markets, Enhanced Customer Acquisition & Retention Strategies, Potential Partner/Affiliate Identification
  • Social Analytics – Audience Research & Segmentation, Sentiment Analysis, Platform & Content Analysis, Goal Analysis, Brand Awareness, Conversions, Data-Infused Content Strategy Development, Risk Management Analysis
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Engagement Package

USER EXPERIENCE MODELING, SOCIAL MEDIA, REMARKETING, A/B TESTING, OPTIMIZATION, LANDING PAGES, MOBILE DEVELOPMENT, ANALYTICS

STRATEGIC SERVICES

  • Content Strategy and Planning
  • Social and Content Marketing Strategy

REMARKETING

  • Creation of 1:1 Personalized Customer Campaigns
  • Dynamic landing page creation
  • Retargeting campaign setup and optimization
  • Geo-targeting

SOCIAL MEDIA

  • Community Management, marketing planning and editorial calendars
  • Social, Channel and Influencer Insights (across channels and customer segments)
  • Social Listening, measuring, analytics to optimize content
  • Develop social customer assumptions based on data collected, engagement to content ad targets
  • Facebook, Adwords, Omniture, Bing/Yahoo, LinkedIn, Twitter, Google Display Network
  • Develop strong brand voice in social media
  • Pedigree Blogger Marketing Outreach for meaningful reviews and impressions

MOBILE

  • Native Application and/or Mobile Website Development
  • Mobile and Second-Screen Strategy
  • Responsive Design
  • Mobile UX & Device Optimization
  • Mobile Advertising
  • Mobile SEO
  • Mobile Analytics and Insights

ANALYTICS

  • Applied Multi-Channel Attribution Framework – Data Sources Identification, Sequence Time Frame Mapping, Attribution Model Development, Statistical Analysis and Marketing Mix Optimization
  • Business Outcome Analysis – Analytic Scorecard Development, Key Performance Indicator/Campaign Measurement Analysis & Reporting, Dashboard and Alert Profile Development
Posted in Uncategorized